Category: Story

Food Tech and Wellness at Digital Hollywood

Lee Schneider moderating a panel at Digital Hollywood - Food Tech and Wellness

Heads up on an upcoming event! I’ll be moderating a panel discussion at Digital Hollywood in October.  We’ll be talking about food innovators, disruptors and Influencers with a focus on industry change agents and start-up pioneers. I’m excited about this because this is at the heart of the FutureFood mission: understanding food innovators and how… Read more »

Would You Eat a Gooseberry?

How the kiwi got its name

  Kiwifruit are adorable. And like avocados, Kiwifruit have a secret past. Kiwifruit isn’t even its real name. The original name was Chinese gooseberry. It came from China, not New Zealand. If Kiwifruit were still known as Chinese gooseberries they would have remained an odd, fuzzy afterthought, a garnish that few people knew, then alone… Read more »

Avocado, Superstar

Avocado Superstar on Futurefood

When you encounter an avocado today, you meet a superfood at the apogee of its culinary fame. The toast it rests upon in the wildly popular menu item of avocado toast may be nothing less than a throne. The avocado’s culinary status wasn’t always lofty. Just like movie stars improve on their names (Judy Garland… Read more »

The Tale of Kale

The secret origin history of kale that has driven the superfood vegetable to the top on futurefood.fm

  Once upon a time in America kale was maligned, confined to a cameo role as a garnish. It lined the displays of fast-food salad bars. It was mocked as inedible, a punch line at parties. It has taken decades, but it is a superstar vegetable now, seizing the center of the plate in fancy… Read more »

Adventures in Urban Homesteading

Urban homesteading is an urban household that has its own residents produce the livestock, produce, and food that they consume which personalizes food cultivation on futurefood.fm

  In 1975, my parents left New York City for a tiny one-room cabin in rural New England. It was a textbook example of back-to-the-land Hippie idealism. Tucked away amongst hidden maples and pines, their little retreat was everything New York was not — wood stove, outhouse, a forested Eden to entertain their long-haired, grass-smoking… Read more »