Author: Lee Schneider

A New Manifesto

Written by Lee Schneider It’s time to launch Season Two of the Future of Food podcast. We are going into production on ten new episodes. Here’s what’s changing. Future of Food will become a podcast about eating better for ourselves and for the planet. We’ll be interviewing activists and change-makers, visiting innovative restaurants, sampling food… Read more »

Avocado, Superstar

Avocado Superstar on Futurefood

When you encounter an avocado today, you meet a superfood at the apogee of its culinary fame. The toast it rests upon in the wildly popular menu item of avocado toast may be nothing less than a throne. The avocado’s culinary status wasn’t always lofty. Just like movie stars improve on their names (Judy Garland… Read more »

Food Tech and Wellness at Digital Hollywood

Lee Schneider moderating a panel at Digital Hollywood - Food Tech and Wellness

Heads up on an upcoming event! I’ll be moderating a panel discussion at Digital Hollywood in October.  We’ll be talking about food innovators, disruptors and Influencers with a focus on industry change agents and start-up pioneers. I’m excited about this because this is at the heart of the FutureFood mission: understanding food innovators and how… Read more »

Would You Eat a Gooseberry?

How the kiwi got its name

  Kiwifruit are adorable. And like avocados, Kiwifruit have a secret past. Kiwifruit isn’t even its real name. The original name was Chinese gooseberry. It came from China, not New Zealand. If Kiwifruit were still known as Chinese gooseberries they would have remained an odd, fuzzy afterthought, a garnish that few people knew, then alone… Read more »

The Tale of Kale

The secret origin history of kale that has driven the superfood vegetable to the top on

  Once upon a time in America kale was maligned, confined to a cameo role as a garnish. It lined the displays of fast-food salad bars. It was mocked as inedible, a punch line at parties. It has taken decades, but it is a superstar vegetable now, seizing the center of the plate in fancy… Read more »

Bloated: Food Tech Goes Over the Edge

Food technology has gone too far to improve industrialized food and has made food unhealthy but it is not too late to stop it on

Everyone but for industrial food makers knows that industrial food is bad. Industrial food is only worth trying if you like orange Cheetos dust on your hands, preservatives in your body, low nutrition in your bloodstream, and want to die fast. It’s terrible for the chickens, pigs and cows who are mistreated as they provide their… Read more »